Our stance

Responsible agriculture, animal welfare and the 2% commitment

Last updated: October 25, 2026

In short

We support responsible agriculture, appropriate animal welfare where animals are involved, and practical, planet-friendly choices. This is our stance, not a certification of any grower, supplier or input.

Global B2B Group, our parent group, is committed to investing 2% of its profits in initiatives that support the planet and animals.

What we support

Responsible agriculture: projects sized to the water, soil, climate and market they depend on, with inputs used as labelled and as local rules allow.
Appropriate animal welfare where animals are involved: where a project touches livestock, poultry or aquaculture, the welfare requirements of the destination market and the buyer belong in the specification.
Practical, planet-friendly choices: options such as water recirculation, energy screens, efficient irrigation or lower-impact inputs, compared on cost and evidence rather than labels.

What this is not

This is our stance, not a certification. SeedMatch Group does not audit or environmentally certify growers, suppliers, products or inputs, and the mark in our footer is an illustration, not a seal, label or endorsement. A product or supplier appearing on this site does not mean it meets any sustainability or animal-welfare standard.

When a buyer needs a certified standard (for example an organic, GLOBALG.A.P. or welfare scheme), it goes into the written request as a buyer requirement, and suppliers must show their own current certificates. Supplier claims are recorded as claims until the evidence is provided; they are not independently verified by SeedMatch Group.

The 2% of profits commitment

Global B2B Group, our parent group, is committed to investing 2% of its profits in initiatives that support the planet and animals. It is a commitment for the future, based on profits — not on revenue, transaction value or what buyers pay. No contributions, recipients or results have been announced yet, and we will not describe any as made until they are.

How to put this into a project

State the standards, certificates or welfare rules your market requires in the request.
Ask suppliers for documents, not statements: certificates with scope and expiry, test reports, or technical data sheets.
Compare sustainability options on measurable inputs such as water, energy and input use per unit of output.