Legal

Privacy Policy

Version 3.0 · Last updated: 21 July 2026

Related: Terms · Cookies · Acceptable Use · Compliance

Role of SeedMatchGroup. SeedMatchGroup is an independent B2B sourcing marketplace introducing professional buyers to independent third-party Suppliers and financing partners. SeedMatchGroup is not a manufacturer, distributor, agronomist, insurer or lender, and is not a party to any resulting supply, engineering or financing contract. Once you engage a Third Party, that Third Party is an independent data controller for the personal data it processes, and its own privacy policy applies. SeedMatchGroup is not responsible for any Third Party's data practices.

1. Who we are

SeedMatchGroup ("SeedMatchGroup", "we", "us", "our") operates an international B2B sourcing marketplace connecting professional buyers, agricultural project owners and institutional investors with independent seed producers, greenhouse operators, irrigation and technology providers, EPC contractors, equipment manufacturers and financing partners worldwide. We act as an independent neutral intermediary and do not manufacture, breed, install, warrant, insure or finance any product or project. Data controller for platform-level processing: SeedMatchGroup, Republic of Cyprus. Contact: privacy@seedmatchgroup.com.

2. Categories of personal data we process

Identification & contact: name, role, email, phone/WhatsApp, company, country, preferred language.
Project & sourcing data: project type, crop, variety, area, location, capex range, timeline, permit status, financing needs, RFQ content, uploaded files and free-text notes.
Business & KYB/KYC: company registration, ownership, verification documents, listings and certifications (where applicable to Suppliers, financing applicants or admin users).
Account & authentication data: login identifiers, hashed credentials, session tokens, security logs.
Communications: messages, emails, tickets and call notes exchanged with our team.
Usage & technical: pages viewed, referrer/UTM, language, approximate location (from IP), device, browser and cookie identifiers.

3. Purposes & legal bases (GDPR Art. 6)

Contract / pre-contract (Art. 6(1)(b)): operate the marketplace, match RFQs, introduce Suppliers and financing partners, provide account, RFQ and workspace features.
Legitimate interests (Art. 6(1)(f)): platform security, fraud prevention, service improvement, aggregate analytics, direct B2B outreach to business contacts, defence of legal claims.
Legal obligation (Art. 6(1)(c)): tax, accounting, AML/CTF, sanctions, export-control and lawful requests from authorities.
Consent (Art. 6(1)(a)): optional analytics/marketing cookies, non-transactional newsletters, and cross-border transfers where required.

4. Sharing with Suppliers, financing partners and processors

When you submit an RFQ or financing enquiry, the project details required to produce a quotation are shared with selected Suppliers or financing partners. Personal contact details are shared only with the Third Parties you choose to engage. Each Third Party acts as an independent data controller under its own privacy policy. We also use trusted processors for hosting (cloud infrastructure), authentication, database, email delivery, transactional messaging, analytics and customer messaging; each is bound by a written data-processing agreement, purpose limitation and security obligations.

5. International transfers

Your personal data may be processed in countries outside your own, including outside the European Economic Area. Where required, we rely on appropriate safeguards, including EU Standard Contractual Clauses (SCCs), UK IDTA/Addendum, adequacy decisions or explicit consent, and we perform transfer risk assessments where applicable.

6. Retention

Personal data is retained for as long as needed to provide the service and honour our contractual, tax, accounting, AML/CTF, sanctions and legal-defence obligations, typically up to 7 years from the last interaction, or longer where required by law. You may request deletion at any time subject to overriding legal grounds.

7. Your rights

Subject to applicable law (including EU/UK GDPR, and comparable laws such as LGPD, PIPL, CCPA/CPRA, PIPEDA and Israel's Privacy Protection Law), you have rights of: access; rectification; erasure; restriction; portability; objection (including to direct marketing and profiling); withdrawal of consent at any time (without affecting prior processing); and the right to lodge a complaint with your competent supervisory authority (in Cyprus: Office of the Commissioner for Personal Data Protection). To exercise these rights: privacy@seedmatchgroup.com.

8. Automated decision-making & AI

The platform uses matching algorithms and AI-assisted features (RFQ scoring, supplier matching, agronomic summaries, translations, calculators). These are decision-support tools; they do not produce legal or similarly significant effects without human review, and a human specialist remains involved in every commercial introduction.

9. Security

We apply administrative, technical and organisational safeguards including encryption in transit, encrypted storage, access controls, role-based permissions, logging and monitoring. No system is perfectly secure; please use strong, unique passwords and contact us immediately if you suspect unauthorised access. See our Responsible Disclosure Policy.

10. Children

The platform is a B2B service intended solely for professional and business use. It is not directed to children under 16, and we do not knowingly collect personal data from children.

11. Cookies

Our use of cookies and similar technologies is described in the Cookie Policy.

12. Changes

We may update this policy from time to time. Material changes will be communicated via the website.

13. Contact

Privacy queries: privacy@seedmatchgroup.com. Legal: legal@seedmatchgroup.com.